In 2018, Trace3 integrated with Data Strategy and Optio Data. Since Trace3’s offices were primarily located in the West and Data Strategy and Optio Data were based in the Midwest, we planned a nationwide brand launch across all 20+ office locations.

As part of the integration, I led the comprehensive rebranding effort, which included:

• Updating marketing collateral and brand guidelines
• Redesigning company merchandise and stationery
• Revamping website domains and email signatures
• Rebranding office signage for Midwest locations
• Consolidating and rebranding social media accounts
• Coordinating public announcements and press releases
• Managing customer communications.